Sony Music Group launches US voter campaign

Initiative designed to educate, engage and promote civic participation

Sony Music Group has announced a non-partisan civic initiative designed to help educate and offer resources about registering to vote, getting to the polls in November and making a difference in communities across the U.S. The initiative is called Your Voice, Your Power, Your Vote and will build on the company’s existing social justice initiative to foster equal rights.

As part of this campaign, Sony Music is partnering with Rock The Vote, When We All Vote, Color Of Change, Voto Latino, Movement Voter Fund, Black Futures Lab, APIA Vote and National Black Justice Coalition.

“Election Day in the U.S. is right around the corner and we know there are many ways voters can make an impact,” says Towalame Austin, Executive Vice President, Philanthropy and Social Impact, Sony Music Group. “We are a global company with headquarters in New York City, and we can help empower and mobilize our American artists, songwriters, employees and communities with the information and resources they need to make their voices heard. Especially in the midst of a pandemic, it’s critical that we all do our part to make registering and voting easier and more accessible for all. SMG is proud to use our platform — and partner with others — to support civic engagement and participation in the democratic process.”

“With the widespread call for social justice and the transformative issues facing our nation, we want to galvanize all of our artists and partners to play a significant role in affecting change across our country,” adds Sylvia Rhone, Chairman and CEO, Epic Records. “The Your Voice, Your Power, Your Vote movement is a collective call for action acknowledging our responsibility to use our voices to lift up and empower communities everywhere.”

The news was rolled out to employees via a note that says they will receive a paid day off to vote.

“To ensure all U.S. SMG employees have the opportunity to vote and encourage others to vote, the Company will observe a full paid day off for all U.S. employees on Election Day, November 3.”

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.