Live From the Runway celebrates new Free Spirit loyalty program
Multi-platinum performer Brett Young will “Catch” an unforgettable flight to Florida as Spirit Airlines and Mastercard announce plans to celebrate the launch of the all-new Free Spirit loyalty program and Free Spirit Mastercard with Brett Young: Live from the Runway. Young’s performance will be the first-ever concert streamed worldwide from the runway of Fort Lauderdale-Hollywood International Airport — with planes speeding past as fast as the new Free Spirit, which is the fastest way to earn rewards and status that start in March 2021.
The event takes place Thursday, February 4th from 8-9 pm ET and is free via spirit.com.
“It’s been amazing to team up with our friends from Spirit Airlines and Mastercard for our next virtual show – hope you’re able to tune-in to see all of the cool things they’ve been working on,” Young shares. “Thanks to everyone who has continued to be a part of our virtual shows over the past year… I’m so excited to kick off 2021 with fun ways to stay connected until we can all be together again. See y’all on the runway!”
Young’s performance will begin inside one of Spirit’s newest aircraft before moving outside, where an impressive light show will illuminate the plane’s livery — featuring the artist’s face and the details of an upcoming sweepstakes that will be revealed during the show. Spirit and Mastercard turned to First Tube Media to make the event as bright and memorable as the airline’s signature yellow planes, and to make sure hits like “In Case You Didn’t Know” and “Mercy” really shine.
“We know a lot of our Guests miss going to concerts,” Spirit Airlines Senior Vice President and Chief Marketing Officer Bobby Schroeter states. “Inviting Brett Young to play at the airport is our way of bringing them that experience. We’re giving everyone who attends the concert 100 Free Spirit points to show them how quickly their points add up and how easy it is to redeem them, which they can do for every fare on every flight.”
Spirit will be donating 100,000 points to one of the charities closest to Young’s heart — myLIFEspeaks — which is focused on family empowerment, education, public health, and special needs advocacy in Haiti. The airline has a history of supporting the people of Haiti, and continues to serve Port-au-Prince while also providing the only scheduled service to Cap-Haitien from the U.S.
“Mastercard remains committed to bringing consumers closer to their passions through new and digital ways,” adds Cheryl Guerin, EVP Marketing & Communications in North America for Mastercard. “Together with Spirit Airlines, we are thrilled to provide this streaming concert experience to the homes of many around the world in celebration of the new Free Spirit loyalty program and future travel with the Free Spirit Mastercard.”
The new Free Spirit loyalty program is built around points instead of miles. Every booking builds up to the next big trip, and options like bags and the Big Front Seat® earn double the points for even faster rewards. The program offers innovative features like Points + Cash**, Points Pooling and lower redemption fees to make using points a breeze. It also includes new status levels with perks like free seat selection and Shortcut Boarding for Silver members, and extras like free bags and snacks for Gold members.
The new Free Spirit credit cards come with benefits and features that make earning rewards even faster and easier, along with special touches like the new Yellow Glove Concierge Service to make every flight even more enjoyable. Plus, the Free Spirit Travel More Mastercard makes it even quicker for members to earn Free Spirit Silver or Gold Status.
Strict COVID-19 protocols are in place for Young, his team and Spirit Team Members involved in filming the virtual concert. The airline worked with all applicable agencies to ensure the continuity of flight operations during the event and the physical safety of everyone involved.