Spotify, Mass Appeal celebrating 50 years of hip hop with podcast

The Bridge: 50 Years of Hip Hop is part of massive Hip Hop 50 campaign

Spotify and Mass Appeal have announced The Bridge, a new podcast hosted by Grammy Award-winning artist Nas and radio personality Minya “Miss Info” Oh, as part of the #HipHop50 initiative. The Bridge: 50 Years of Hip Hop is a talk show that will feature lively conversations with a plethora of guests ranging from iconic rappers, producers, to today’s popular artists to explore the ways in which hip hop influenced society. The first season launches on Tuesday, November 16th with new episodes releasing weekly, exclusively on Spotify.

The podcast will take listeners on a time-traveling audio journey of hip hop. Guests will represent all facets of the genre from past to present including musicians, political leaders, athletes, writers, and actors. They will recount stories on their connection to Hip Hop, their musical careers, and will offer relevant insight on various topics including the art of MCing, regional identities (West Coast versus East Coast rap culture), the digital era, sub-genres of Hip Hop, global expansion and much more. The premiere episodes feature hosts Nas and Miss Info in conversation with some of the biggest names in hip-hop, including Ice Cube, Mary J. Blige, and Cordae. Additional all-star guests for Season 1 will be revealed soon.

Nas and Miss Info have had a long-standing musical relationship since the early 90s when Miss Info famously wrote one of hip hop’s most renowned album reviews on The Source for Nas’ Illmatic release. The full-circle moment will come to life this fall as the pair pays homage to 50 years of hip hop culture through unique storytelling.

“There’s nothing more fulfilling and, honestly, more fun than being able to ride shotgun with Nas on this journey,” Miss Info. “Of course, The Bridge brings our paths full circle as friends and colleagues, but the most special thing about this podcast are the conversations that listeners will get to sit in on. Our guests open up to Nas and I, about the way they approach life, the way they reconcile their pasts, and in many cases, the shared history between Nas and these fellow artists. We’re having a blast and I think it shows.”

Earlier this year, Mass Appeal announced its #HipHop50 content partnership with Showtime/ViacomCBS. The Bridge: 50 Years of Hip Hop is part of one of many digital activations that will be rolled out over the course of the next two years in the multi-tiered campaign. The cross-platform initiative will celebrate, acknowledge and honor 50 years of hip hop through unscripted series and features, music releases, podcasts, interactive programming, and digital shorts by and about some of the foremost names in the genre.

With 2023 marking hip hop’s 50th anniversary, Mass Appeal developed #HipHop50 – a massive cross-platform initiative aimed at celebrating hip hop’s momentous anniversary in the most authentic and globally impactful way possible. #HipHop50 is a multi-year celebration that includes strategic partnerships and immersive global activations from original music, live events, documentaries, and digital content – all accompanied by charitable elements. As 2023 approaches, #HipHop50 will create once-in-a-lifetime moments featuring the iconic voices that have transcended culture.

 

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Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com

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