Latest RADAR artist featured in five minute clip
Spotify releases an intimate documentary piece on their latest RADAR artist, Alabama-bred rapper Flo Milli. In the five minute clip, the self-proclaimed “Princess of Hip Hop” talks about her ambitions, her bold confidence, the first show she booked when she was 16 (before her family even knew she was rapping), growing up in Mobile, AL, writing music at her movie theater job in high school, up through her massive breakout in 2019. The video takes viewers to both Atlanta and Alabama as Flo gets her hair braided, reminisces with her family, reflects on her upbringing, and talks about the future.
Her mom makes an appearance, talking about Milli’s “spontaneous” and “bubbly” personality growing up, with old home-video footage interspersed throughout. Her grandma jumps in to praise her natural abilities at school, which she graduated from with honors and an advanced degree — making her a stellar role model — noting Milli comes from a legacy of “women that are determined to be our own people and excel at whatever we do.”
Back in January, Spotify’s global emerging artist program, RADAR, announced Flo Milli as the latest artist to receive the honor. To coincide with the release she dropped her first track and visual of 2021 with “Roaring 20s” which was met with critical praise upon release and sees Milli bringing the 1920’s flapper era back to life with a dance-filled visual.
To date the track has over 250 million streams on the Spotify platform and placements on over 100 Spotify playlists like RapCaviar, Feelin’ Myself, and New Music Friday.
Twenty-one-year old, Alabama born rapper, Flo Milli has taken the Internet by storm in her short accent. Releasing her first official track “Beef FloMix” on her SoundCloud in late 2018, she had gone viral by early 2019 on TikTok, marking her breakout success and she hasn’t let up since. Releasing tracks and visuals throughout 2019, she followed up with “In The Party” which has been streamed and viewed nearly 200 million times worldwide.
Known for her bubbly delivery and aggressive bars, in July 2020 she took the internet by storm once again with the release of her debut mixtape, Ho, why is you here? On the project, Milli exudes unapologetic confidence and empowers females with her experiences shared in her music, making her a relatable youth figure. Standout tracks from the project include the SWV-sampling “Weak” and “May I.” The mixtape received great critical support upon release landing on the covers of Spotify’s “Feelin Myself” playlist and Apple Music’s “On Repeat,” along with two Spotify New Music Friday billboards last summer.