The producers’ company Verzuz partners with Elon Musk
Making a monumental power move, Verzuz—the online award-winning, multi-media platform launched by Swizz Beatz and Timbaland—has cemented an exclusive partnership with X for distribution. Swizz and Timbaland personally broke the news at an activation in Cannes, France today (Wed, June 19th).
Earlier this year, Swizz and Timbaland reacquired Verzuz from previous partner Triller, now owning 100% of the platform, while retaining their equity (along with the artists who participated in Verzuz) in Triller. Upon resuming complete control, they sought the perfect channel for independent distribution and have teamed with Elon Musk and X.
Together, the companies orchestrated a mutually beneficial alliance where Swizz and Timbaland maintain their full ownership and creative control, while X receives exclusive distribution rights. As a result, Verzuz will now broadcast to an audience of over 550 million active users, exponentially expanding its viewership and international reach like never before. Since the inception of Verzuz, the conversations around each Verzuz naturally evolved on X from fans and enthusiasts alike. Viewers will now be able to watch for free exclusively on X, bringing the visual series, and viral conversation, all to one platform! Stay tuned for the announcement of the next Verzuz matchup coming soon.
“We are beyond thrilled to have found the best partner for Verzuz,” Swizz Beats shares. “Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith, and the entire X team for believing in the Verzuz vision. We can’t wait to get to work.”
“We are thrilled to partner with X, the most innovative platform globally. Our goal has always been to bring Verzuz to the world which we can now do bigger than ever,” Timbaland adds.
As they have since the first Verzuz, the founders uplift the culture and community into the spotlight in the center of the world’s stage. However, they preserve the same grit, honor, authenticity, and integrity that make hip-hop, rap, R&B, soul, and all genres of music so special. They have the opportunity to magnify its resonance, thanks to Elon Musk, Linda Yaccarino, CEO of X, and the entire X team championing their unfiltered voices.
Verzuz has partnered with Uncontained Media, led by Christian Sarabia, and Raymond Garcia. Together, they have produced multiple hit shows including Emmy Winner Drive With Swizz Beatz, and will serve as the production company and Executive Producers of Verzuz.
The influence and impact of Verzuz have proven to be undeniable. So far, it has produced over 40 episodes, generating 100 million-plus live views and over 70 billion impressions. It has naturally encompassed other verticals with Verzuz Sports, and Verzuz Comedy, all of which play well to some of the most highly engaged communities on X. Not to mention, the power of the #VERZUZEFFECT cannot be overstated. Every artist that has participated in a Verzuz has seen dramatic increases in streaming, ticket sales, merchandise, and overall revenue from just one appearance.