T Bone Burnett unveils new analog physical media technology

Bob Dylan will be the first artist to release music on the format

Famed producer T Bone Burnett has formed a new company that will release a new analog audio format that looks like a CD, but is the size of a vinyl record. NeoFidelity, Inc. will produce and distribute Ionic Original one-of-a-kind pressings that surpasses the sonic fidelity of vinyl, CD and streaming platforms.

“An Ionic Original is the pinnacle of recorded sound. It is archival quality. It is future proof. It is one of one. Not only is an Ionic Original the equivalent of a painting, it is a painting. It is lacquer painted onto an aluminum disc, with a spiral etched into it by music. This painting, however, has the additional quality of containing that music, which can be heard by putting a stylus into the spiral and spinning it,” Burnett shares.

“When describing the quality that raises analogue sound above digital sound, the word ‘warmth’ is often used. Analogue sound has more depth, more harmonic complexity, more resonance, better imaging. Analogue has more feel, more character, more touch. Digital sound is frozen. Analogue sound is alive.”

There’s been no word on when the new format will be introduced, but Burnett has teamed with Bob Dylan as the first artist to release music on the format. Dylan has re-recorded a number of his iconic hits that will be introducing Ionic Original.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com