Multi-year partnership launches with Savor card commercial featuring “ME!”
Capital One has announced a multi-year partnership with ten-time GRAMMY Award-winning global artist Taylor Swift. This exciting new partnership will be brought to life over the coming years with a variety of special access opportunities exclusively for Capital One customers and more.
The partnership launches with the release of a new television commercial highlighting the Capital One Savor card, which allows customers to earn unlimited 4% cash back on dining and entertainment purchases. Building off the current Savor card advertising campaign, the new commercial features Taylor Swift, her record-breaking song “ME!” from her upcoming seventh studio album Lover, and highlights how the Savor card rewards customers for going out with friends and family.
“We are beyond thrilled to begin this partnership, as we know our customers are passionate about unforgettable entertainment experiences like those Taylor Swift consistently creates for her fans,” says Marc Mentry, Chief Brand Officer at Capital One. “Capital One is always looking for ways to give our customers the best, most exclusive access and this partnership with Taylor Swift will allow us to do that.”
To celebrate the new partnership and the August 23rd launch of Lover, Capital One will offer its cardholders the opportunity to pre-order an exclusive album bundle that includes a digital Standard Edition of Lover and a one-of-a-kind Taylor Swift t-shirt.