That many units moved within a 24 hour period.
In under 24 hours, Taylor Swift’s five star album Folklore sold over 1.3 million copies around the world. It also shattered “the global record for first-day album streams on Spotify by a female artist” with 80.6 million streams and delivered “the most-streamed pop album on Apple Music in 24 hours” with 35.47 million streams. Additionally, Folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.
The album is the ten-time GRAMMY Award-winning, record-breaking superstar’s eighth album. Folklore arrives as Swift’s highest rated critically acclaimed album on Metacritic, currently ranked 96.5.
The project features 17 songs, with “The Lakes” being a bonus track, with eight unique collectible covers available for one week only via Swift’s website. A 16 track standard edition is available at streaming and digital outlets.
Folklore drops less than a year after her seventh studio album Lover was released on August 30, 2019, her first in a multi-album deal with Universal Music Group. Lover has been certified platinum by the RIAA and crossed the one million mark in U.S. consumption in under two weeks, and selling more albums in 48 hours than any album last year. It also earned the title of highest-selling album of 2019, and achieved “the biggest first-week total for any album since her own Reputation in 2017,” according to Billboard.
