Taylor Swift ’Folklore’ surpasses two million

Album is a week old

Seven days ago, Taylor Swift surprised fans with the unexpected release of her critically-acclaimed five star album, Folklore. Since its release, Folklore has cemented itself as the top selling album of 2020.

Folklore stands out as the No. 1 album in the world with global sales over two million worldwide and over half a billion total streams on audio and video in just one week. It has reached No. 1 on iTunes in more than 85 countries. The album marks the biggest UK debut for a female artist in 2020 and becomes her most streamed album in it’s first week in the UK.

The stunning lead single from the album, “cardigan,” debuted No. 1 on the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also reaches No. 1 on iTunes song chart and was the most added song at Top 40 and Hot AC radio airplay charts nationwide. The song was also added straight to the A list on BBC Radio 1 in the UK.

Taylor Swift is the only female artist to have seven albums each sell at least 500,000 copies in a single week (Fearless, Speak Now, RED, 1989, reputation, Lover and Folklore). She is the first and only female artist in the 21st century to score five No. 1 studio albums in the UK. Folklore marks the biggest first week album streams by a female artist in the UK in 2020 and biggest first week album streams of Taylor Swift’s career in the UK.

These latest achievements follow a series of records set by Folklore. Last week, it shattered the global record for first day album streams on Spotify by a female artist with 80.6 million streams and delivered the most-streamed pop album on Apple Music in 24 hours with 35.47M streams. Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.

Folklore is the ten-time GRAMMY Award-winning, record-breaking superstar’s eighth album. In addition to all the incredible success of  Folklore this week, Swift received five 2020 MTV Video Music Award nominations. “The Man” received nominations in top categories including “Video Of The Year” and “Best Direction” – which marks Taylor’s first award nomination in a directing role. Taylor also received nominations in categories including “Best Pop,” “Best Art Direction,” and “Video For Good.”

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.