Taylor Swift makes history again with ‘Folklore’

Album lands at No 1 on Billboard Top 200

Taylor Swift has made history yet again. As her five star album Folklore debuts at No. 1 on the Billboard Top 200 this week with over 846k equivalent albums making her the only artist in history to have seven albums sell half a million copies of a studio album in a week. This marks Swift’s seventh consecutive No. 1 entry on the Top 200 and sixth consecutive studio album with over 800,000 albums in the first week.

Folklore stands out as the top selling album of 2020 with global sales over two million worldwide and over half a billion total streams on audio and video in just one week. What’s even more impressive, it is the biggest album debut by an artist since Taylor Swift last released her award-winning album, Lover, just 11 months ago!

In the USA, the album also becomes the No. 1 Billboard Alternative album; biggest female album streaming debut of 2020 with over 300M audio+video streams; biggest first week album streams of Swift’s career; Swift’s sixth consecutive album with over 800,000 copies in the first week; only artist in history with seven albums to sell at least 500,000 copies in a single week; debuted Top 16 songs on Spotify US Daily Top 200 chart; “Cardigan” No. 1 iTunes Song; “Cardigan” No. 1 Spotify Top 200 Song; “Cardigan” No. 1 YouTube Trending Video.

Globally, Swift has accomplished 1.3 million album equivalents sold globally first day; 740K albums sold in China, biggest first week since Lover; Swift holds the Top 2 album debuts by a Western artist in China; No. 1 iTunes Album in 85+ countries; biggest female album debut of 2020 in the UK; biggest female album streaming debut of 2020 in the UK; biggest first week album streams of Swift’s career in the UK; first and only artist in 21st century to score five No. 1 studio albums in the UK; set record for Spotify first day female album global streams (80.6M); set record for Apple Music 24 hour Pop album streams (35.47M); set record for Amazon Music Indie Alternative album first day US and Global streams; debuted Top 5 songs on Spotify Global Daily Top 200 chart; “Cardigan” debuted No. 1 Spotify Global Top 200 chart; “Cardigan” had the most Spotify Global Daily Streams of 2020 (7.74M); “Cardigan” No. 1 Apple Music Top 100: Global Songs chart; “Cardigan” added to BBC Radio 1 A-List (UK); “Exile” feat. Bon Iver Triple J Radio airplay (Australia); Folklore debuted at No. 1 on the ARIA Albums Chart claiming the highest Week 1 album consumption of 2020; Folklore is Swift’s sixth No. 1 ARIA Album; Folklore officially claims the biggest selling week 1 release in Ireland of 2020; and Swift becomes the only female solo artist with the most Official Irish Albums Chart No. 1s this millennium.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.