Taylor Swift officially goes pop with new single and album

Global superstar and seven-time GRAMMY winner, Taylor Swift has announced her new album 1989 on Big Machine Records drops October 27th in multi-configurations. In addition, Swift has released “Shake It Off,” the first single and video from her fifth studio album.

1989 is a touchstone; Swift’s songwriting and sonic evolution surprises us more than ever before. Heavily keyboard and beat driven, the pop sensibilities that have always been the hallmark of Swift’s music now move front and center on 1989.

“I spent two years making 1989,” Swift states. “Two years gives you enough time to grow and change and let things inspire you. I was listening to a lot of late 80’s pop music and how bold those songs were and how that time period was a time of limitless possibilities. In thinking about that, this album is a rebirth for me. This is my very first documented, official pop album. 1989 is the most sonically cohesive album I have ever made and my favorite album I have ever made.”

Swfit debuted “Shake It Off,” the first single, available at iTunes now, and video (which can be viewed below) from 1989 in a worldwide Live Stream on Yahoo, where she told fans, “Over the last few years I’ve learned a very important lesson. We cannot control what people say about us but we can control how we react to it. We can let it get to us, make us bitter, even drive us insane or we can shake it off.”

Swift surprised fans by revealing the 1989 Swiftstakes that gives fans an opportunity to win prizes that include 1,000 tickets and 500 meet and greets.

The songstress also explained that a Deluxe version of the album will include three additional songs and three songwriting voice memos. These memos are personal audio recordings that offer a unique insight into Swift’s songwriting process and document the early creation of three songs on 1989, which are available at Target stores in both the U.S. and Canada.

1989 Album Configurations Include:

The 1989 album will include 13 songs, CD booklet designed by Swift, one of five collectible sets of 13 exclusive photo prints, and a code to enter the 1989 Swiftstakes.

The Deluxe 1989 album will include 13 songs, CD booklet designed by Swift, one of five collectible sets of 13 exclusive photo prints, three bonus songs, three of Swift’s songwriting voice memos, and a code to enter the 1989 Swiftstakes.

The Digital 1989 album will include 13 songs, digital CD booklet designed by Swift, one collectible set of 13 exclusive photo prints, and a code to enter the 1989 Swiftstakes.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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