Taylor Swift scores biggest week with ‘Lover’

Lover exceeds three million in global consumption in first week

In just 24 hours, Taylor Swift’s blockbuster new album Lover became this year’s highest selling album in the U.S. Swift makes history yet again by earning “the biggest first-week total for any album since her own Reputation in 2017,” according to Billboard. Globally, Lover (Republic Records) has surpassed more than three million in consumption. In the U.S. it has eclipsed one million-plus total consumption year-to-date and is approaching 700k in pure album sales this week.

Lover smashed the all-time pre-sale record at Target and eclipsed debut physical sales of Reputation. In addition, the album has hit No. 1 in 98 countries on iTunes. On the Spotify U.S. chart, every song debuted in the top 25 with nine in the top ten. Lover also broke the global record as the “top album debut in the history of Amazon Music.”

Around the world, Lover triumphs at No. 1 including Australia, Canada, Ireland, Mexico, Netherlands, Norway, Sweden, the U.K. and more to be announced. Lover has also made history becoming China’s most consumed full-length international album of 2019, setting a new record by an international artist for first week full-length album consumption – more than doubling the previous record.

“Taylor’s brilliant body of work has shattered industry metrics around the world,” comments Republic Records Founder & CEO Monte Lipman. “Lover is clearly her most acclaimed album to date. Her honesty and vulnerability poured into this album has created a masterpiece.”

Lover is Taylor Swift’s first album available to stream on platforms during its release week. On Spotify alone, Lover has been streamed 600 million-plus times. In addition, music videos for “ME!” and MTV’s VMA Video of the Year, “You Need To Calm Down,” are nearing half-a-billion views on YouTube.

Swift has risen to No. 1 on Billboard’s Hot 100 Songwriters chart with a trio of songwriting entries on the latest weekly Hot 100 survey including, “You Need to Calm Down,” “Lover,” and “ME!,” featuring Brendon Urie of Panic! At The Disco.

Lover is the ten-time GRAMMY Award-winning, record-breaking superstar’s seventh album. Taylor Swift’s juggernaut arrives as a fan favorite and currently ranks as Swift’s highest rated critically acclaimed album on Metacritic.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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