Taylor Swift sets new VEVO 24 hour view record

Swift now holds three of the top five VEVO 24 hour records

The highly anticipated official music video for “ME!,” marking Taylor Swift’s return, has set a brand-new 24 hour VEVO record with over 65 million views since its release on Friday, April 26th at midnight ET. Swift dethrones the No. 1 spot from Ariana Grande who was the incumbent VEVO record holder with 59 million views for “Thank U, Next.” Previous record holders have included Miley Cyrus and Adele.

“ME!” features Panic! At The Disco vocalist Brendon Urie and is from the country-turned-pop-star’s forthcoming seventh studio album via Republic Records, her new label home.

The video, which also features Urie, opens with a slithery snake shedding its skin and bursting into a playful world of butterflies and pastels. The enchanting new video also features Swift’s pet cats, rainbows, unicorns, and potential clues of a new album, making the video a must-see.

Following “ME!,” the top five 24 hour record holders include Ariana Grande’s “Thank U, Next” with an estimated 59 million views, Swift’s “Look What You Made Me Do” with an estimated 43.3 million views, Adele’s “Hello” with an estimated 28 million views and Swift’s “Bad Blood” with an estimated 20 million views.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.