Taylor Swift teams with AT&T for Taylor Swift NOW

Fans have a new destination for unique and never seen Taylor Swift content, Taylor Swift NOW – only with AT&T. Taylor Swift NOW is a video experience created exclusively by AT&T and Swift. It will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is our first-ever specially curated video catalog.

Launching soon, Taylor Swift NOW consists of themed chapters and packed with special glimpses into Swift’s life and work spanning her entire career. This will include original content with commentary from Swift herself.

After its launch, Taylor Swift NOW will get regular updates with new videos and chapters for special events. This includes select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.

AT&T customers can get Taylor Swift NOW exclusively across all of our video platforms later this year: DIRECTV, DIRECTV NOW and U-verse. This puts Taylor Swift NOW in the hands of more than 25 million video customers – and that will grow with the launch of DIRECTV NOW.

“Taylor Swift NOW is one of many exciting initiatives we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal.”

Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content data free.

“Taylor Swift NOW is one of many exciting initiatives we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” said John Stankey, CEO, AT&T Entertainment Group. “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”

In the coming weeks, fans can get a sneak peek of the channel. Follow AT&T, Taylor Nation and Swift’s social media handles for the latest news and information.

Taylor Swift NOW is one of many pieces of our AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on February 4th, the night before the Big Game. Portions of this concert will air on Taylor Swift NOW at a later date. Fans will have access to tickets through a series of AT&T promotions and campaigns.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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