The book is exclusively available at Target
Target Corporation has announced that the official Taylor Swift | The Eras Tour Book, available exclusively at Target in the United States, has sold nearly one million copies in its first week, making the 256-page book the highest-selling Week 1 New Release print book of 2024 to date and the fastest-selling new release book of the last four years. It’s also the highest-selling book in the Music category since Circana began tracking 20 years ago.
The book, along with The Tortured Poets Department: The Anthology — available for the first time on CD and vinyl — launched exclusively in Target stores nationwide on Black Friday, before becoming available on Target.com and in the Target app on Saturday, November 30th.
The Taylor Swift | The Eras Tour Book — available in stores and online for $39.99 — spotlights the Taylor Swift | The Eras Tour concert from start to finish. The hardcover book features over 500 images, including never-before-seen performance photos from every era and exclusive rehearsal photos and behind-the-scenes images of instruments, costumes, set pieces and designer sketches used throughout the tour. The book also includes personal reflections and notes written by Taylor herself about her experience on the Taylor Swift | The Eras Tour.
The Tortured Poets Department: The Anthology — previously only available as a digital album — is now available on CD for $17.99 and vinyl for $59.99 for the first time, only at Target. The vinyl album includes four marbled, translucent discs and is accompanied by a never-before-seen, 12-by-12-inch poster of Taylor. Both vinyl and CD feature 35 tracks, including four bonus acoustic songs.
The Tortured Poets Department: The Anthology on vinyl and CD follows the retailer’s offering of an exclusive phantom clear vinyl version of The Tortured Poets Department earlier this spring, which set the record for Target’s largest music pre-order in its history. Target is home to more than ten exclusive versions of Taylor Swift albums.
