Taylor Swift’s ‘Lover’ sets Apple Music pre-add records

Album drops August 23rd

Taylor Swift’s seventh studio album Lover has already set a new Apple Music record… and it’s not even out yet!

Lover is officially the most pre-added album by a female artist ever on Apple Music in the first day with 178.6K Pre-Adds worldwide, breaking the previous record set by thank u, next by Ariana Grande.

The album has also set the record for most pre-added pop album in its first day worldwide.

Since opening pre-adds on Thursday, June 13th, Lover has seen 222.4K Pre-Adds worldwide and that number continues to grow exponentially.

Lover drops everywhere August 23rd via Republic Records. The project will be available as a standard CD and in four deluxe editions via Target.

Each deluxe edition will include the Lover CD; two bonus audio memos from Swift’s songwriting sessions; a collection of exclusive content from Swift (varies by each version); poster (varies by each version); lined, blank journal pages and lyric book.

Swift is also releasing a variety of new merchandise to correspond with the Lover. Shirts, a hat, pop socket and more are available via her online store.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com