Taylor Swift’s ‘Lover’ sets Apple Music pre-add records

Album drops August 23rd

Taylor Swift’s seventh studio album Lover has already set a new Apple Music record… and it’s not even out yet!

Lover is officially the most pre-added album by a female artist ever on Apple Music in the first day with 178.6K Pre-Adds worldwide, breaking the previous record set by thank u, next by Ariana Grande.

The album has also set the record for most pre-added pop album in its first day worldwide.

Since opening pre-adds on Thursday, June 13th, Lover has seen 222.4K Pre-Adds worldwide and that number continues to grow exponentially.

Lover drops everywhere August 23rd via Republic Records. The project will be available as a standard CD and in four deluxe editions via Target.

Each deluxe edition will include the Lover CD; two bonus audio memos from Swift’s songwriting sessions; a collection of exclusive content from Swift (varies by each version); poster (varies by each version); lined, blank journal pages and lyric book.

Swift is also releasing a variety of new merchandise to correspond with the Lover. Shirts, a hat, pop socket and more are available via her online store.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.