Taylor Swift’s ‘Lover’ surpasses two million global consumption

Album generates year’s biggest first-week US sales in only a day

On release day, Taylor Swift’s Lover has surpassed over two million global consumption. Additionally, Lover generates the year’s biggest first-week US sales in just 24 hours.

Lover is the ten-time GRAMMY Award-winning, record-breaking superstar’s seventh album released August 23rd on Interscope Records. Taylor Swift’s juggernaut arrives as a fan favorite and currently ranks as Swift’s highest rated critically acclaimed album on Metacritic.

Lover set a new Apple Music record before it was even released. Lover is officially the most pre-added album by a female artist ever on Apple Music in the first day with 178.6K Pre-Adds worldwide, breaking the previous record set by thank u, next by Ariana Grande.

The album has also set the record for most pre-added pop album in its first day worldwide, since opening pre-adds on Thursday, June 13th with 222.4K Pre-Adds worldwide.

The project is available as a standard CD and in four deluxe editions via Target.

Each deluxe edition includes the Lover CD; two bonus audio memos from Swift’s songwriting sessions; a collection of exclusive content from Swift (varies by each version); poster (varies by each version); lined, blank journal pages and lyric book.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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