Album generates year’s biggest first-week US sales in only a day
On release day, Taylor Swift’s Lover has surpassed over two million global consumption. Additionally, Lover generates the year’s biggest first-week US sales in just 24 hours.
Lover is the ten-time GRAMMY Award-winning, record-breaking superstar’s seventh album released August 23rd on Interscope Records. Taylor Swift’s juggernaut arrives as a fan favorite and currently ranks as Swift’s highest rated critically acclaimed album on Metacritic.
Lover set a new Apple Music record before it was even released. Lover is officially the most pre-added album by a female artist ever on Apple Music in the first day with 178.6K Pre-Adds worldwide, breaking the previous record set by thank u, next by Ariana Grande.
The album has also set the record for most pre-added pop album in its first day worldwide, since opening pre-adds on Thursday, June 13th with 222.4K Pre-Adds worldwide.
The project is available as a standard CD and in four deluxe editions via Target.
Each deluxe edition includes the Lover CD; two bonus audio memos from Swift’s songwriting sessions; a collection of exclusive content from Swift (varies by each version); poster (varies by each version); lined, blank journal pages and lyric book.
