AT&T is debuting Part 1 of Taylor Swift’s performance at the DIRECTV NOW Super Saturday Night concert. View it exclusively on Taylor Swift NOW.
The three part special will include Swfit performing her haunting hit “I Don’t Wanna Live Forever (Fifty Shades Darker)” for the first time live – accompanied only by her acoustic guitar. This never-before-seen series will also feature hits like “Bad Blood” and “Shake It Off.” The second and third parts will be added over the next few weeks.
The concert was filmed live in front of 9,000 people in Houston on February 4th, at Club Nomadic, a custom-built 60,000+ square-foot venue. It is part of Swift’s multi-year, multi-faceted deal with AT&T that includes content and performances.
“We’re working with Taylor on new and different ways she can connect with them.”
“The future of entertainment centers on how artists interact with their fans. We’re working with Taylor on new and different ways she can connect with them,” said Brad Bentley, executive vice president and chief marketing officer AT&T Entertainment Group. “AT&T customers and fans get the best seat in the house for this year’s DIRECTV NOW Super Saturday Night – right in their living room or on their phone or tablet. We can’t wait to share more surprises and deliver unique, exclusive content for AT&T customers and Taylor fans.”
Fans can tune to Taylor Swift NOW on all AT&T video platforms – DIRECTV (Channel 1113), U-verse (Channel 1501) today, with DIRECTV NOW to follow soon– to get a first look at the concert or re-live the DIRECTV NOW Super Saturday Night experience. Taylor Swift NOW is also available through those platforms’ apps for on-the-go streaming. Eligible AT&T wireless customers can stream the content data-free.
Tickets for this year’s Super Saturday Night were not for sale. Fans won tickets through sweepstakes, radio contests and giveaways. AT&T surprised nearly 1,000 Swift fans with a one-of-a-kind pre-party before the concert. They were treated to glam stations, a custom built t-shirt making station, photo booth and more.