Eric Church will headline event

The lineup has been announced for the “Team UMG at the Ryman” luncheon, to be held during CRS 2021: The Virtual Experience. Comprised of emerging and established artists from Universal Music Group (UMG) Nashville’s roster, this year’s event will feature a headline appearance by Eric Church and additional performances by Lauren Alaina, Priscilla Block, Jon Pardi, and Parker McCollum.

“While we will miss being with you all in person at the Ryman, trust me when I say you do not want to miss what we have planned,” says Royce Risser, EVP Promotion UMG Nashville. “This year’s show will be from an entirely new perspective, with a couple of surprises along the way. You really don’t want to miss it.”

The “Team UMG at the Ryman” luncheon will only be available for viewing through CRS 2021: The Virtual Experience and is scheduled for Thursday, February 18th at noon CT.

Registration for CRS 2021: The Virtual Experience is $199 per person. Country Radio Broadcasters have also made available an Unemployment, Student, and Young Professional Organization rate. Registrants will need to select the rate they are applying for as the registration type to be considered for the discounted rate.

The CRS 2021: The Virtual Experience agenda is now available for viewing on the CRS 2021 pre-event site. When visiting the site, attendees can now add agenda items directly to their calendars.

CRS is excited to provide CRS 2021: The Virtual Experience radio attendees with more artist content than ever before. Anyone in radio with a full CRS 2021 registration will have full access to artist liners from every major label, in addition to exclusive, carefully curated artist interview content available in audio and video form, for stations to use on-air, on websites, or social platforms.

Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country Radio. Country Radio Seminar 2021 will be held February 16-19th.