The special fared well against the Olympics and Walking Dead.
The Beatles: The Night That Changed America – A Grammy Salute drew impressive numbers against NBC’s Sochi Olympics coverage and the mid-season four premiere of AMC’s The Walking Dead on Sunday night.
The all-star CBS special that aired from 8-10:30 pm averaged 13.95 viewers, 3.4/07 in adults 25-54 and 2.1/05 in adults 18-49 against strong competition which included the Olympics, the winter premiere of The Walking Dead, Downton Abbey on PBS and other Sunday cable series.
Deadline reports that CBS did better four years ago on the first Sunday of the Vancouver Olympics against originals on Fox when The Amazing Race launched a new season with a 2.8 in 18-49 and 9.1 million viewers, followed by Undercover Boss, which scored a big 5.1 and 15.3 million viewers in its first airing following the post-Super Bowl premiere.
The Olympics on NBC won the night, averaging 25.4 million viewers for a 6.9 rating in adults 18-49 while The Walking Dead out performed Sochi in the adult 18-49 demo with 10.4 million viewers, but came in second overall with 15.8 million viewers.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.