RS No. 9 is an iconic fusion of rebellion and refinement
In a stunning new venture that celebrates their timeless legacy, The Rolling Stones announce the launch of their first-ever fine fragrance. A partnership between the band, world-renowned fragrance innovator Nirvana Brands, and UMG’s Bravado, RS No. 9 is a unique scent that summons the spirit of a scene that made history, the place where it all began.
A scent that evokes London’s Soho in 1962: a throbbing metropolis bustling with excitement as a new cultural era emerged; a time of discovery and freedom, when anything could – and did – happen, and the year The Rolling Stones played their first gig at the Marquee Club.
Bourbon-infused notes of velvet swagger onto centre stage, as warm leather brawls under electric musk while tempting patchouli and sultry oud seductively linger.
The Rolling Stones’ iconic RS No. 9 Carnaby store on London’s famous Carnaby Street inspired the bottle design. It brings to life the vivid graffiti-style song lyrics that decorate the store’s glass floor in a new form, adorning an elegant apothecary-style bottle. The cap features the famous tongue and lips logo created by John Pasche in 1970, as a nod to the eternal life of a band – and brand – that changed the course of culture worldwide.
“It’s the perfect fragrance for those who dare to be different, and we hope it will bring some joy to our fans,” the band shares.
After several years in development, RS No. 9 was brought to life by Catherine Selig, a perfumer renowned for her ability to create complex and evocative scents.
The fragrance opens with a vibrant burst of bergamot, a zesty breath of lemon, and a smooth splash of bourbon, setting the tone with bright energy and a hint of indulgence. At the heart of the scent lies the smoky richness of worn leather and the warm, resinous glow of labdanum, representing the sensual and textured spirit of rock ’n’ roll. Deep, earthy oak adds a mysterious, intimate layer that echoes The Rolling Stones’ ability to captivate audiences. The base notes bring a sensual, grounded finish with intensely seductive oud and the electrifying energy of musk. Patchouli adds a deep, lingering sweetness, balancing the fragrance’s earthy, wild edge with an enduring sophistication that evokes London’s Soho in the 1960s.
RS No.9, limited to 999 numbered bottles, is a statement of individuality, echoing the timeless allure of The Rolling Stones, and evoking a time when everything was there for the taking. Each 100ml bottle is priced at $99.99 and is available to purchase in RS No. 9 stores in London and Tokyo and online.
