The Weeknd partners with Grey Goose for tour

The Weeknd and Grey Goose, the French premium vodka brand, have announced a partnership to bring exclusive and unparalleled experiences to fans around the world during the The Weeknd’s tour. The partnership represents The Weeknd’s first major alignment with a spirits brand to date.

Grey Goose is an official sponsor of The Weeknd’s world tour which arrived in North America this week. The best of Grey Goose is being brought to life at each tour stop across the globe, including signature cocktails such as the “Starboy” and “Sidewalk” featuring Grey Goose VX – the world’s best tasting vodka masterfully finished with a hint of precious cognac.

“Grey Goose has always been such an iconic brand to me,” shares The Weeknd. “I’m excited to partner with them.”

“The Weeknd inspires others to celebrate life to the fullest by pushing boundaries and defying cultural expectations through music,” shares Yann Marois, Global Vice President and CMO for Grey Goose Vodka. “As partners, we look forward to re-imagining the realm of possibility, just like we did when we introduced Grey Goose to the world: as the first super premium vodka, made entirely of single-origin French ingredients.”

“The Weeknd inspires others to celebrate life to the fullest by pushing boundaries and defying cultural expectations through music.”

These two titans of industry are working together on a few exciting collaborations, each of which will be unveiled over the coming months.

“I believe that real creativity will always shine bright and that’s what you will see with Abel and Grey Goose,” added Swizz Beatz, Bacardi’s Global Chief Creative for Culture and friend of The Weeknd. “Sky’s not the limit, it’s just the view.”

Both Grey Goose and The Weeknd have navigated unchartered territory to become unmistakable icons in their individual fields. Together, they are pushing the boundaries of ambition even further to bring unforgettable experiences to fans around the world.

Starting off his career anonymously, The Weeknd first broke into the music scene with the 2011 mixtape House of Balloons. After receiving countless accolades for Beauty Behind the Madness, his most recent full-length album Starboy quickly rose to #1 in 90 countries, sold over one million albums globally and broke the global streaming record – all in less than one week.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com