Tierra Whack teams with LEGO for ‘Link’ visual

Rapper works with Philadelphia children as part of the LEGO Rebuild the World campaign

In an attempt to live in space forever, Tierra Whack and the LEGO Group partner up for her light-hearted visual “Link.” With the help of Philadelphia school children and director Cat Solen, Whack’s imaginative vision gets a fun boost, as they help create different inter-galactic creatures, rocket launchers, hummingbirds and castles to enhance the video’s dynamic. Inspired by Whack’s playful childhood memories, “Link” proves to be an entertaining and exploratory watch for people of all ages.

Before creating “Link,” Whack sat down alongside children from ages six to nine to build a myriad of objects out of LEGO bricks to inspire her innovative video. The kids’ imaginations ran wild as they built whatever came to mind. Whack, serving as a blank canvas, received their suggestions whole-heartedly and helped realize their concepts to the best of her abilities.

“I was so excited to work with kids because their energy is fun, exhilarating, never-ending, and full of surprises,” Whack says regarding the creative process. “I really trusted them, and I knew they were going to come up with something great. What I loved most about the process was being able to partner with such an iconic company like the LEGO Group because we could make anything happen!”

As part of the LEGO Rebuild the World campaign, Whack joins the likes of award-winning US perspective artist Alexa Meade, stage and screen icon Billy Porter and architect and RIBA Gold Medalist Sir David Adjaye OBE in a series of films which explore the importance of creative play to show how this inspires kids to express their individual creativity and develop vital skills such as self-confidence, resilience, and collaboration.

“Link” serves as Whack’s first video since her October 2020 release “Dora which was directed by conceptual artist Alex De Corte. Whack doubled the ante and released two more records in “feel good” and “Peppers and Onions” to wrap up her 2020.

After being lauded for her lyrical bravery and masterful vision in 2018, the following year, GRAMMY-nominated lyricist and fast-rising superstar, Tierra Whack stormed back with five new tracks in five consecutive weeks as part of her acclaimed “Whack History Month.” In June 2019, her stellar wordplay abilities earned her a coveted slot as an XXL Freshman. Last year, she covered Teen Vogue for their March 2020 issue.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com
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