American Greetings incorporates superstar’s new single “I Called Mama” on Mother’s Day eCard
Now more than ever, one thing is clear — the importance of human connection in our lives. As an extension of its free digital card sending campaign, #stayconnected, American Greetings has teamed with superstar Tim McGraw to spotlight his new song “I Called Mama” within an eCard just in time for Mother’s Day. The card, which was designed by American Greetings, is available now and free for a limited time.
“Mamas deserve to be recognized and celebrated,” says McGraw. “My mom has nurtured me and given me love, strength and encouragement. She is a light and I love her so much.”
Recognizing this Mother’s Day will look and feel differently from past years’ celebrations, all the moms we know in our lives can be celebrated with a greeting card, no matter how close or distant they are.
“We planned our Mother’s Day campaign earlier in the year to recognize all the moms out there who show up each day and do one of the world’s toughest jobs,” states Alex Ho, Chief Marketing Officer. “But since March, many moms have now taken on even more roles, like at-home schoolteacher, or helping on the front lines of this pandemic. Connecting with all of the moms in our lives couldn’t be more important than now.”
Along with the Tim McGraw digital card, American Greetings Mother’s Day cards will be available both in store and online — allowing consumers to shop for the holiday whichever way they feel comfortable.
The #StayConnected campaign launched with a series of free daily postcards that are available on the Stay Connected landing page and American Greetings social channels on Facebook and Instagram. The daily themes include: Mondays are for Heroes, Together Tuesdays, Wish Wednesdays, Thankful Thursdays, Friends and Family Fridays, Social Saturdays and Supportive Sundays. The postcards address current and highly relatable situations during this time, like quarantined birthday celebrations, virtual happy hours with friends, and recognizing our new heroes who are caring for our sick, keeping us safe, and our stores open. And while a lot has changed over the last few months, one thing remains the same — relationships matter.
Along with the daily themed postcards, people looking for cards to nurture their relationships, or even find ways to pass the time by playing online games, can take advantage of the free content on the site including #StayConnected digital postcards, Jacquie Lawson downloadable games and more.
