“Gotta Move On” most added at Adult R&B radio
Toni Braxton has released the highly anticipated music video for “Gotta Move On,” a sultry track off her tenth studio album Spell My Name, with special guest H.E.R.
Directed by Mike Ho (Jennifer Lopez, Mary J. Blige, Nicki Minaj), who Braxton recently collaborated with on her music video for “Dance,” the cinematic video follows star crossed lovers as their relationship unravels grounded by her ever soulful vocals. H.E.R., who has garnered four No. 1 hits on the Billboard R&B Charts in under two years, the quickest accumulation since Toni Braxton made history with her debut album, was shot in New York and directed by Billie Woodruff.
“Gotta Move On” impacted Adult R&B radio this week, securing the No. 1 most added song at the format. Also from the album, “Do It,” was the most added at radio, eventually reaching No. 1 on the Adult R&B radio chart. Braxton is the only artist to have a No. 1 song at Adult R&B format in the last four decades.
Spell My Name is Braxton’s follow up to her multi-GRAMMY nominated album Sex & Cigarettes. Released in 2018, the album features hit single “Long As I Live” which shot to No. 1 on the Billboard Adult R&B chart and Top 10 on the R&B charts. Last year, Braxton embarked on her “Long As I Live” tour visiting 21 cities in addition to South Africa and for the first time in 22 years, the United Kingdom. In late 2019, Braxton graced the stage at the American Music Awards for a breathtaking performance of her iconic song, “Unbreak My Heart,” which marked the 25th anniversary of her first appearance on the show which become one of the most talked about moments from the evening.