“Do It” is first single from new deal with Island Records
R&B/pop pioneer and seven-time Grammy Award-winner, Toni Braxton returns with her new song “Do It,” via Island Records. Back with her timeless and mesmerizing vocals, Braxton’s latest single serves as advice for anyone struggling with the decision to end an unhealthy relationship. Drawing from her own experiences, Braxton urges “he ain’t gonna change, if you take him back it’s gonna be the same, just do what you need to do.”
“I wrote this song about a year ago when a friend was going through the struggles of trying to end a relationship that wasn’t good for her. We have all been through situations like this, when there is really nothing more to say, you know he’s not right and you just need to do what you need to do. There is also an element of hope in the song, that after you do what you need to do things will get better,” explains Braxton. “During these unprecedented times, make the most of your time indoors with some self-reflection. Now might be a good time to quarantine your heart as well in order to examine what it really needs.”
The release also comes with announcing Braxton’s new label deal with legendary record label Island Records.
“It’s an honor and pleasure to welcome the incomparable Toni Braxton to the Island Records family,” shares Island Records President/CEO Darcus Beese. “Her legendary catalogue, unique sound and extraordinary artistry continues to set her apart and we look forward to the world hearing the new music.”
“Do It” is the latest single from Braxton following her multi-Grammy nominated album Sex & Cigarettes. Released in 2018, the album features hit single “Long As I Live” which shot to No. 1 on the Billboard Adult R&B chart and top ten on the R&B charts. Last year, Braxton embarked on her Long As I Live Tour visiting 21 cities in addition to South Africa and for the first time in 22 years, the United Kingdom. In late 2019, Braxton graced the stage at the American Music Awards for a breathtaking performance of her iconic song, “Unbreak My Heart,” which marked the 25th anniversary of her first appearance on the show which become one of the most talked about moments from the evening.
“Do It” is only the start of what’s to come in 2020.