The clip was directed by Director X
Grammy-winning multi-platinum global superstar Tyla releases her latest music video “Bliss,” directed by Director X. Tyla’s penchant for the larger-than-life is on full display in her quite literally explosive new video, starring the South African native breaking free into euphoria with an eruptive desert backdrop pacing the action. It’s an intimate new feature that allows Tyla’s vulnerable demeanor to take centerstage, replete with sultry close-ups and direct communication through the camera lens.
Along with her recent win for Favorite Afrobeats Artist at the 2025 American Music Awards, Tyla’s latest single and video aims to add to her historic reign and career highlights which notably already include her debut album, Tyla, which was the highest charting for an African female soloist in Billboard 200 history. “Water,” her triple-platinum superstar-turning hit, helped the singer achieve the same feat on the Billboard Hot 100.
Following her first-career Grammy victory in 2024 — ”Water” for ‘Best African Music Performance’ — Tyla has received nods at the BET Awards, MTV VMAs, MTV Europe Awards, and a plethora of others. Most recently, at Billboard Women in Music, Tyla was the Impact Award honoree and performed the chart-topping single from her Tyla+ deluxe album, “Push 2 Start.”
“I’ve changed a lot in a short amount of time because I was kind of forced to – with how fast I had to adapt to everything,” she states. “I don’t think it’s going to be the same energy at all, especially with what I’ve started making. It’s different, but also still Tyla.”
This summer, Tyla will host Nickelodeon’s legendary Kids Choice Awards on June 21st. She will perform at Bonnaroo this month in Manchester, Tennessee before heading to London for the All Points East on August 23rd.
