Channel will also contain never before seen content
YouTube, Island Records, Interscope, UMe, and UMC have announced the relaunch of U2’s Official YouTube Channel with weekly releases of the band’s most iconic music videos and never before seen content on YouTube, all remastered at the highest possible standard. Over the course of the next year and beyond, the band’s music video catalog will be remastered in HD and launched exclusively on YouTube in that format.
The first phase of the relaunch will celebrate the upcoming 20th anniversary of the band’s tenth studio album, the GRAMMY Award-winning global smash hit, All That You Can’t Leave Behind; leading with the re-release of one of the album’s most seminal tracks, “Stuck In A Moment You Can’t Get Out Of” remastered in 4K as a premium music video (PMV) and Premiering Friday (Sept 18th) at noon ET.
Throughout their career, U2 has been known for their unparalleled creative vision and artistry when bringing their music to life on screen. As new and remastered content is added over the next year, their YouTube channel will evolve as a hub to celebrate the band’s 40 year legacy and the evolution of their approach to video. Highlights will include previously unreleased live, behind the scenes, and remixed content, and some of their best-known music videos upgraded to HD for the first time ever, up to 4K quality whenever possible. The project will result in hundreds of new and upgraded videos being added to the channel, and a curated experience for fans to be able to explore the depth of the catalog.
“U2 has worked with some incredible filmmakers and directors over the years and it’s always been a lot of fun. Like a lot of people, I’m partial to a tumble down a YouTube rabbit hole…I hope you enjoy,” The Edge shares.
“From the stunning realization of their live shows to their timeless photography and album art, U2’s visual output has always been outstanding,” shares David Joseph, Chairman & CEO, Universal Music UK. “Their passion for film shines through in all their videos and it’s been a huge pleasure to work with them to bring them together in the highest possible quality. This channel is going to serve as a brilliant showcase of the band’s ever-evolving creative vision.”
“U2 has created some of the most legendary video content of all time throughout their career. We are stoked to be working with them on enhancing their video catalog so that U2 fans around the world can experience their art in the best possible quality, for generations to come,” comments Lyor Cohen, Global Head of Music at YouTube.
In 2019, YouTube Music and Universal Music Group announced a joint initiative to remaster some of the most iconic music videos of all time with the goal of ensuring that current and future generations get to enjoy timeless classics as they’ve never before been experienced. Today, U2 joins this initiative with their vast catalog of music videos and creative content relaunching on a weekly basis at the highest available video and audio quality.