One hundred percent net proceeds to benefit the music community through various charity partners
Bravado, Universal Music Group’s (UMG) industry-leading merchandise and brand management company, has unveiled their We’ve Got You Covered e-commerce site, offering fans reusable, washable, cloth face masks. The face masks were made in partnership with artists across the UMG family.
Fans can purchase face masks featuring Billie Eilish, The Weeknd, The Rolling Stones, BlackPink, XXXTenacion, Ariana Grande, Bob Marley, Tupac, Conan Gray, Justin Bieber, Queen, Slipknot, Imagine Dragons, Black Sabbath, Pantera, Willie Nelson, Yungblud, 5SOS and Frank Sinatra for US $15 at wegotyoucoverednow.com. All net proceeds will support the music community through various charity partners around the world including MusiCares (U.S.) and Help Musicians (U.K.) among others.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” shares Bravado CEO Mat Vlasic of the campaign. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
Bravado’s We’ve Got You Covered initiative is a global, three-part program that supports UMG employees, the music community and key community service providers. This initiative further expands Universal Music Group’s response to help support those affected by the pandemic and an effort to slow the spread of COVID-19.
Bravado and UMG launched this program first by offering free face masks to all UMG employees. The program will also contribute 50,000 masks to those serving communities across the U.S. including workers in food banks, school lunch programs, homeless shelters and other community service providers across.
