UMG launches companywide first-ever global holiday campaign

New and exclusive merch available from more than 50 artists

Universal Music Group (UMG) has announced the company’s first-ever global holiday campaign will kick-off in time for Black Friday and Cyber Monday, spanning new and exclusive merchandise from more than 50 artists including The Beastie Boys, Lady Gaga, Bob Marley, The Rolling Stones, Yungblud and many more.

Powered by the UMG’s innovative recommendation engine, the campaign will feature a Holiday Gift Guide to help fans and Superfans locate the perfect gift while viewing new merchandise, past favorites and one-of-a-kind items and unique holiday bundles from artists participating in the campaign.

For the first time, UMG is launching the UMusic Gift Card across 25 artist sites including Paul McCartney, Justin Bieber and Shawn Mendes, as well as iconic record labels Blue Note and Motown and online retailers Sound of Vinyl and uDiscover. Fans will be able to purchase a UMusic Gift Card for any dollar amount on the newly launched, dedicated website.

Additionally, any US resident will automatically be entered for a chance to win a $500 e-gift card with the purchase of a single $100 e-gift card before December 31st. Limit of three entries per person regardless of entry method. No purchase necessary to enter. Void where prohibited.

In time for Giving Tuesday, UMG is giving back with World Central Kitchen, the non-profit founded by chef José Andrés that uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. As part of the campaign, UMG is donating 15,000 meals, building on the company’s multi-year support of the organization. WCK has created a new model for disaster response through its work helping devastated communities recover and establish resilient food systems. Since its founding, WCK has served millions of meals to people impacted by natural disasters and other crises around the world.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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