Will.i.am, Britney Spears ‘Scream & Shout’ with new single

Currently at #3 on the Billboard Hot 100, the main thing that “Scream and Shout” has going for it is the star power of Will.i.am and Britney Spears. The song has a decent groove, but one that’s arguably similar to the song “Party Rock Anthem” by LMFAO — you know the one that’s in the commercial with the dancing hamsters.

And star power must be all “Scream and Shout” is relying on, because for a pop song it’s really not that catchy, and whatever accent Britney adopts in the song (European? I’m not sure) is just simply annoying.  And the appearance of Will.i.am’s pricey iPhone camera is confusing as there’s really no point.

“Scream and Shout” is more about Will.i.am and Britney relying on current pop music cliches and building on the success of newer artists than actually doing anything new themselves.  But if it sells then why does it even matter, right?

Rating: 1.5 stars out of 5

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Author: Ryan King

Ryan King began covering music in 2004 for the Arrow, the student newspaper at Southeast Missouri State University, eventually becoming Managing Editor at that publication. He is also the former Music Editor for OFF! Magazine, an alternative publication published by the Southeast Missourian. Ryan began writing for The Music Universe when launched, but has stepped away to focus on law. He may appear from time to time for reviews.

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