Multi-platinum, GRAMMY & Golden Globe nominated artist will also serve as PFL MMA brand, music and content advisor
The Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world, has announced that multi-platinum GRAMMY & Golden Globe nominated artist Wiz Khalifa has invested in the league and will play an active role in continuing to shape the PFL brand for this generation’s sports fan.
In his advisory role, Khalifa will collaborate with the league on integrating various elements of pop culture – from music integration and content creation to MMA lifestyle apparel. PFL will incorporate Khalifa’s music throughout its regular season, playoff and championship events and will co-produce original MMA content for fans. Khalifa joins PFL’s best-in-class ownership group which includes Ted Leonsis, Kevin Hart, Brandon Beck and Mark Burnett.
“I’m so proud to join forces with the Professional Fighters League,” Khalifa says. “I’ve been doing MMA training for years now, and am also the biggest MMA fan – to be able to bring my expertise and vision to the sport is super exciting and I can’t wait for the action to get started on April 23.”
“I’m excited to welcome Wiz Khalifa to the PFL’s ownership group and partner with such a gifted global music and cultural icon,” adds PFL CEO, Peter Murray. “Wiz will play an active role in shaping and amplifying the voice of the PFL brand and how it resonates with the 550 million fans around the world.”
The 2021 PFL Season will begin April 23rd on ESPN2, ESPN3 (Spanish) and ESPN+ in primetime. The remaining Regular Season events will take place on April 29th, May 6th, June 10th, June 17th and June 25th.
Professional Fighters League has quickly established itself as the No. 2 MMA company in the world. With the addition of world-class talent – from elite fighters to established business executives – and partnering with industry-leading brands such as Anheuser-Busch InBev, GEICO, CarParts.com and Socios, the PFL continues to accelerate its global expansion. Sports fans across more than 160 countries around the world will be able to tune in to the league’s highly anticipated return on April 23rd in Atlantic City, NJ.
Professional Fighters League (PFL) is the first and only to present MMA in the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. PFL is the innovation leader with the PFL SmartCage delivering viewers on-screen fight analytics and real-time prop bets. PFL Roster is second to none with 25% of its fighters ranked in the top 25 in their weight-class. All PFL 2021 Season events are live primetime on ESPN2/ESPN+ in the U.S. and available on leading broadcast and streaming outlets in 160 countries worldwide.