Warner Music Group has announced the launch of Run Out Groove, a new fan-driven, vinyl-only record label. Each month, Run Out Groove allows fans to vote on the label’s next high-quality vinyl pressing, chosen from three selections of either unreleased material, out-of-print material, or brand new collections compiled from the Warner Music vault. Initial offerings from Run Out Groove come from an eclectic group of artists including Echo & The Bunnymen, Golden Smog, MC5, Secret Machines, and Solomon Burke.
“Warner Music Group is home to many legendary labels — Atlantic, Warner Bros., Reprise, Elektra, Sire, Rykodisc and more — which have produced a wealth of expertly curated music over the years,” said Billy Fields, Vice President, Sales, Account Management for WEA, the artist and label services arm of Warner Music Group. “What makes Run Out Groove unique is that the crate-digging community is steering the ship. We are crowd-sourcing niche, but in-demand, selections from our vast vault to be pressed on high-quality vinyl, and it’s going to be a lot of fun to see where the community decides to take us.”
“I am chuffed that our fans came out in droves and voted for us and that Run Out Groove are releasing our live-in-Sweden recording,” said Will Sergeant of Echo & The Bunnymen. “It’s a historical document of another time, another place, another me and a very interesting stop off traveling the road map of the bands’ life.”
“What makes Run Out Groove unique is that the crate-digging community is steering the ship.”
He added: “I love the fact that vinyl is having an amazing resurgence and many young music fans are embracing the medium. I am an avid vinyl enthusiast and my vinyl collection is a route map to my life. Having a pocket full of mp3’s can’t do that when you lay them out on your bedroom floor like tarot cards. The cover art of an LP is almost as important to me as the music. With LPs you feel like you have actually got something worth having, to hold and read while you listen. I love the organic visceral nature of the record, a piece of plastic that can bring forth such wondrous sound when a diamond is driven along the spiral road. It’s all pretty weird when you think about it, some sort of wonderful sonic voodoo.”
Each Run Out Groove release will be limited edition and individually numbered, often including previously unreleased tracks or material that has never before been available on vinyl. Each title will be available to pre-order for a strict 30 day window via the Run Out Groove website. After the pre-order closes, the only way to purchase a copy will be via participating music retailers across the U.S., while supplies last.
The second Run Out Groove pre-order campaign — and the first to be fan-chosen — is a new live collection from Echo & The Bunnymen, It’s All Live Now. Pre-orders for this album will close on Friday, March 31st.