The Amazon Music playlist features commentary from artists like Melissa Etheridge, Imagine Dragons, H.E.R. & Blake Shelton
Amazon Music and WPP have unveiled Louder Than Cancer, a groundbreaking initiative uniting top global artists to harness the power of music in recognition of World Cancer Day with creative leadership from WPP’s Grey Health, talent marketing agency FIMI Group, and the Amazon Ads Brand Innovation Lab. The campaign builds upon the impactful The Most Beautiful Sound, campaign which captured the sound of cancer cells being destroyed for the first time, offering an inspiring symbol of hope and progress in the fight against this disease.
The Louder Than Cancer campaign leverages the power of music to create hope for millions increasingly affected by cancer and raise awareness through a dedicated Louder than Cancer Amazon Music playlist featuring a diverse lineup of established and emerging artists, including Allen Stone, Benee, Bishop Briggs, Blake Shelton, Chad Lawson, Chris Tomlin, Clubhouse, Corrine Bailey Rae, Dasha, Ella Vos, Em Beihold, The Gaslight Anthem, Girl Talk, Great Good Fine Ok, The Head and The Heart, H.E.R., Imagine Dragons, Jason Aldean, Jenna Raine, Josh Groban, Lainey Wilson, Livingston, Mario, MaRynn Taylor, Melissa Etheridge, Mimi Webb, Myles Smith, Nancy Wilson, OAR, Phantogram, Riley Green, Russell Dickerson, Ruth B., Scotty McCreery Switchfoot, Tasha Cobbs Leonard, Tigirlily Gold, Walk Off the Earth, and Walker Hayes.
For every stream of the songs in the playlist, Amazon Music will donate $1 — up to $100,000 — to Conquer Cancer, the ASCO Foundation, through the Amazon Stream It Forward Program, further amplifying the impact of this initiative.
“Late last year, my mother was diagnosed with lung cancer. We were very blessed that they caught it early and she got surgery in February to remove part of her lung. She’s been such a warrior, such a fighter,” states H.E.R. “I’m so proud to call her my mom and I’m proud to join the fight against this affliction through Louder than Cancer.”
Each track on the playlist is interwoven with powerful personal stories from artists like Melissa Etheridge, Scotty McCreery, H.E.R., Lainey Wilson, The Head and The Heart and the very sound of cancer cells being destroyed – which was first launched in The Most Beautiful Sound, a project developed by Grey Health and researchers at Harvard Medical School and Massachusetts General Hospital. The sound was first unveiled during the oncology community’s preeminent professional conference in June 2023, to an audience of thousands in Chicago. This provocative sound will now take on a whole new dimension amplified by the voices of renowned artists.
Building on Grey Health’s creative for The Most Beautiful Sound, Amazon Music worked with the Amazon Ads Brand Innovation Lab to create a piece of custom merch that features all the artists participating in the initiative. The design on the front of this shirt merges the imagery of a cancer cell being destroyed with a dynamic sound wave, symbolizing our fight against cancer through music as a universal language. Fans can customize each piece of merch, changing the soundwave in real-time by speaking through a special tool. The back design features an inspiring lineup of artists and brands who have joined the Louder Than Cancer movement. Customize your merch here.
The Amazon Ads Brand Innovation Lab is amplifying the Louder Than Cancer campaign with a custom landing page on Amazon.com, placements across FireTV, and a billboard in Times Square in New York City.
