YellowHeart launches first-ever fan community with Maroon 5 NFT series

Crypto currency company launches first-ever fan community

YellowHeart, the NFT marketplace for music and ticketing, which accepts both crypto and credit card payments, is set to launch the first ever Fan Community Decentralized Autonomous Organization (DAO) as part of an NFT series that will be released alongside Maroon 5’s latest album titled Jordi. In addition to the DAO, YellowHeart will be minting open edition animated album artwork and drawn portraits of Maroon 5 band members. The drop will kick off on Friday, June 11th at 3 pm ET and wrap on Friday, June 18th at 3 pm ET.

The NFT series that will go toward funding the DAO will be available in three phases. The first part of the series will act as an entryway into the community and the artwork for the NFT will resemble a seed. Throughout the next two phases, the NFT will sprout and grow to become a “living” NFT that will be reflective of the changing carbon index.

To bring the NFT to life, YellowHeart has integrated an API from Carbon Monitor, an academic research project that monitors daily carbon dioxide output worldwide, which will prompt the NFT artwork to change based on the carbon index level at any given moment. When the carbon level is low, the image will flourish with growing flowers and when it is high, the image will change to include things that do well in high carbon environments such as mushrooms. The DAO will officially launch during the final phase of the series and all funds raised will be applied toward social and environmental impact issues presented by the band and voted on by the DAO community.

“We’re thrilled to be involved in such a watershed moment in music history that empowers fans and artists to have more ownership over their community than ever before, and also raises awareness of harmful carbon index levels,” states Josh Katz, CEO and founder of YellowHeart. “We’ve made it a priority to create a sustainable NFT minting system that operates on Ethereum Layer 2, which uses proof-of-stake and enables us to emit almost 8,500 times less carbon per transaction than other minting platforms.”

In addition to the DAO, YellowHeart will also be presenting open edition animated album artwork NFTs and portraits of Maroon 5 band members created by LA-based artist Sage Vaughn, best known for his graphic collage-like paintings. Fans who purchase the album artwork NFTs will be invited to an exclusive listening party where members of the band will debut an unreleased bonus track. The floral portraits will be offered in bundles, where fans can choose between a floral color design or black and white sketches. Fans who purchase both bundles will receive an animated “deconstructed” piece of NFT art.

“Sage is a longtime friend that we go back with before we were Maroon 5,” shares Maroon 5. “We all love his artistic creative style, as did our manager Jordan. As a result, it made perfect sense to do this NFT with Sage in connection with the album JORDI. We’re so excited to invite our fans from all around the world to take part in this brand new form of interactive climate change activism with this living digital art DAO.”

The Maroon 5 DAO and open edition NFTs are the latest instances of YellowHeart empowering artists to market and sell directly to fans. Most recently, YellowHeart powered the technology behind the first ever NFT album from Kings of Leon, as well as the first live NFT concert experience for electronic music art Zhu.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: