“Lovesick Lullaby” is available now with an official video
Yungblud has released his latest single, the brazen Brit-pop anthem “Lovesick Lullaby,” which comes with an equally bold and brilliant music video and tribute to British culture directed by Charlie Sarsfield.
In the new music video, Yungblud, clad in quintessential British designers Burberry, Fred Perry and Sir Tom Baker, is seen in the back of a black London taxi-cab before arriving to a packed-out pub. The video is peppered with pop culture references, including a nod to the iconic British 1982 Maxell “Break the Sound Barrier” commercial, with Yungblud posing in an armchair, blasted by the force of the speaker. The track itself is an unapologetic, in-your-face anthem that celebrates the best of British pop and rock.
The song follows the release of his nine minute and six second epic, “Hello Heaven, Hello,” and showcases a completely different side to the British rockstar with this in-your-face anthem with a wholly British sound.
“Making this song was a f*cking party and you can hear that on the recording,” Yungblud says of the track. “[I tried to] let my subconscious do a lot of the talking and then make sense of my words the following afternoon in a kitchen, hungover, eating fish and chips with a cup of tea. I’ve been on a journey trying to find meaning in different places all over the world, for which I am forever grateful, but it felt as though my feet left the ground a little too much and I had to bring myself back… to British music, to British art and culture.”
The release drops ahead of Bludfest, Yungblud’s own curated festival, will return to Milton Keynes’s National Bowlfor its highly anticipated second year this summer. Yungblud will once again top a bill featuring some of music’s most exciting emerging established talent, offering fans a stellar lineup at an affordable price. Last year saw a crowd of 40,000 fans gather for the festival. Bludfest Year 2 takes place on June 21st.
