Presented in partnership with LiveXLive, “4th With The Family” streamed to nearly 6k viewers
On Friday, July 3rd, the multi-platinum GRAMMY award-winning Zac Brown Band presented a free live stream performance in partnership with LiveXLive, raising over $1.4 million for Zac Brown’s nonprofit passion project Camp Southern Ground and its veteran support programs. Streamed from Camp Southern Ground, 4th With The Family featured a special acoustic performance of Zac Brown Band fan favorites like “Chicken Fried,” “Free,” and “Homegrown” as well as their latest single “The Man Who Loves You The Most.” The live stream also included guest appearances by NBC News co-anchor and broadcast journalist Hoda Kotb, Medal of Honor recipient Salvatore Giunta, and former Seahawks player and Green Beret Nate Boyer.
4th With The Family was made possible by Presenting Sponsor EarthLink; Generous Sponsors Lovesac and Johnny Mac Soldiers Fund; Supporting Sponsors The Arthur M. Blank Foundation, Goldman Sachs, Republic National Distributing Company, Z. Alexander Brown, and Coca-Cola; and individual patrons Tor Peterson, Angela and Glenn Goad, Laurice and Doug Haynes, Menear Foundation, Sonia and Paul Jones, and Wendy Barton. This event was presented in partnership with LiveXLive which powered wide distribution across its own site, apps and social channels as well as Zac Brown Band’s YouTube and Facebook, generating nearly 600,000 live stream views.
“I’m always in awe of the sacrifices and selflessness of our military, it’s really the special kind of people who choose to serve our country,” states Zac Brown, Camp Southern Ground founder. “The live stream was an amazing celebration for all the people who have fought, died and lived their life so that we can be safe. We are honored to do our part to support them in any way we can.”
The completely free event raised awareness and funds for Camp Southern Ground’s two veteran programs, Warrior Week and Warrior PATHH. Provided at no cost to veterans, these programs promote and care for their health and wellbeing while providing the necessary support in their transition to life after service. Warrior sessions resume in August and run through May.
LiveXLive has also become a go-to platform for live streamed and Pay-Per-View events that combine music with pop culture of podcasting, sports, arts, fashion, culinary, comedy and wellness. From emerging to established artists, LiveXLive has streamed over 1100 artists including a variety of artists and celebrities in 2020 alone: Kygo, Jimmy Buffett, OneRepublic, Zac Brown Band, Michael Franti, Nahko, Trevor Hall, FINK, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel and Jennifer Lopez.