Global superstar brings brand partners together for curated shopping experience
Dolly Parton announces an exclusive, limited-run pop-up store, Dolly! All Access, during ACM Awards Week from May 9-14 at The Star in Frisco, Texas. For the first time, global superstar Dolly Parton is bringing her brand partners together for a custom, curated shopping experience. Parton joins Garth Brooks as they host the 58th Academy of Country Music Awards streaming around the world live on Prime Video May 11th at 8 pm ET from The Ford Center in Frisco, TX.
The pop-up shop will include Rockstar album pre-order opportunity featuring red carpet step and repeat entry, never-before-seen photos from the Rockstar album photoshoot, exclusive merchandise, and custom display items from the shoot; Dolly Parton Behind The Seams: My Life In Rhinestones (Ten Speed Press/Penguin Random House) book pre-order opportunity, photo experience and costume exhibit; her portfolio of fragrances by Scent Beauty, with debut of new commercial running in-store and fragrance testing opportunities; Doggy Parton pet collection; children’s book; American Greetings branded cards; Duncan Hines collection and more.
The address for Dolly! All Access is 3620 The Star Boulevard, Suite 1205, Frisco, Texas 75034.
Dolly Parton merchandise will also be available during ACM Awards Week on Tuesday, May 9th and Wednesday, May 10th via a merchandise trailer on The Star complex and on Thursday, May 11th inside The Ford Center during the 58th Academy of Country Music Awards.
