Yearlong partnership intended to bring younger diverse audience to KFC
KFC teams up with Kentucky-born, Grammy-nominated rapper Jack Harlow for a year-long partnership to bring about a younger, more diverse consumer to the KFC brand while leaning into menu innovation and providing a plethora of experiences for Harlow’s fans across the country.
The partnership was formally kicked off on Monday, December 13th, starting with a KFC x Jack Harlow food truck ahead of Jack Harlow’s first hometown show at The Palace Theatre in Louisville, KY. Fans not only had a chance to experience Jack during the show, but they also had a taste of KFC’s Chicken Sandwich while they waited for it to begin. Later in the week at the remainder of Harlow’s hometown shows, fans had an opportunity to hear some of Harlow’s most popular anthems via a 10ft KFC Bucket.
“Growing up, I always dreamed of being the next big name to put Kentucky on the map in the music scene. But to team up with an iconic national staple like KFC, the biggest brand to come out of Kentucky, is truly an honor,” says Harlow. “I’m looking forward to all the amazing things we’re about to do together over the next year.”
The Generation Now/Atlantic Records rapper has released a project a year, for the last five years, the most recent being his RIAA Platinum-Certified, critically acclaimed debut album That’s What They All Say. The album features the 6x-Platinum single “What’s Poppin’,” which earned Harlow his first Grammy nomination, among countless other accolades including nominations at the 2021 Billboard Music Awards, 2021 BET Awards, 2020 MTV Video Music Awards, 2020 E! People’s Choice Awards & 2020 BET Hip Hop Awards.
