The spirit will be available surrounding tour dates
Metallica has announced its own brand of whiskey. The rockers have teamed with Master Disteller extraordinaire, David Pickerell to create Blackened American Whiskey, a unique blend of straight American whiskey that’s available in select U.S. cities and starting online this week via thinkliquor.com or spiritedgifts.com.
“‘Blackened’ isn’t just the name of a song on …And Justice For All and now on the bottle; it literally helps to shape the flavor!” the band says in a statement. “The blend of bourbons, ryes and whiskeys from all across North America is housed in black brandy barrels and inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey, the process of sonic-enhancement we call ‘Black Noise.'”
They continue, “The ultimate goal with Metallica is to connect with our fans through recordings, through concerts, and increasingly through any other way that further creates a bond. We want to show the world, and in this case especially the whiskey connoisseurs, how seriously we take this endeavor. We are obviously not just slapping a Metallica label on a pre-existing mediocre whiskey, but have been working on this for the last several years and overseeing every detail from the first idea to your first taste with careful precision. The ultimate goal is to make a whiskey that fits into the Metallica experience and sets itself apart from all the others. We can’t wait for you to taste it!”
The soundwave that fronts the bottle comes from “Blackened” and the inaugural batch is labeled 081. Each batch of 5,000 bottles of Blackened American Whiskey will come with an accompanying playlist at blackenedwhiskey.com and on Spotify and Apple Music.
Blackened will be available in stores, restaurants, and bars surrounding a handful of U.S. tour dates this fall including the group’s first stop on the fall leg of their 2018-2019 WorldWired Tour in Madison, WI on Sunday, September 2nd. Fans who are in the area before the show on August 30th can stop by several locations to meet Pickerell and pick up a bottle. There will also be a pre-show party at Wando’s on Sunday. Other events are scheduled and can be viewed at blackenedwhiskey.com where cans can also purchase branded merchandise.
Whiskey is the latest in the group’s endeavors. Earlier this week they also announced a line of Nixon watches featuring several models and a limited edition version.
