Rebranded CBS All Access launches March 4th in the U.S.
For almost 40 years, MTV has chronicled the world of music through the eyes of the most important artists — telling the stories that only MTV can, because MTV was there. And now, on Paramount+, MTV is unlocking its treasured vault to bring new and exclusive series to subscribers.
VH1’s Behind the Music, MTV Unplugged and Yo! MTV Raps are the rebooted music series premiering exclusively on the streaming platform. Foo Fighters frontman Dave Grohl also has a new unscripted series on the streamer.
“We are thrilled to re-invent some of our most storied and impactful music franchises, including Behind the Music and Yo! MTV Raps, for Paramount+,” states Bruce Gilmer, ViacomCBS president of music, music talent, programming & events. “In addition, we will partner with some of the biggest names across the music industry to bring exclusive and unique content to the platform, such as Dave Grohl’s Cradle to Stage based on his mom’s critically-acclaimed book, and many more to come.”
Behind the Music is back! The groundbreaking and prolific music documentary series returns with several new episodes and the best of the vault remastered and updated for today’s audiences with artist interviews, a creative refresh and reimagined visual style.
From Cradle to Stage is new six-part, unscripted television series from director Dave Grohl that was inspired by his mother, Virginia Hanlon Grohl, and based on her critically-acclaimed book, From Cradle to Stage: Stories from the Mothers Who Rocked and Raised Rock Stars. The series is a dynamic personal exploration of the special relationship between successful musicians and their moms. Each episode features a famous performer and their mom as well as Dave and Virginia.
MTV’s most iconic musical performance franchise Unplugged will come to Paramount+ several times a year as special intimate MTV Unplugged events featuring some of the world’s biggest artists.
MTV is bringing back its most storied hip hop series and music franchise Yo! MTV Raps for Paramount+. The return of Yo! MTV Raps will include hosted segments, live performances, cyphers and lifestyle content, and will serve as a comprehensive deep dive into the current state of hip hop. After its debut 33 years ago on August 6, 1988, Yo! MTV Raps became the premiere destination for all things hip hop. The advent of the series was crucial to the rise of rap music worldwide, creating a global passion for the genre and greater hip hop culture, which has since become the most dominant force in mainstream music and pop culture worldwide.
CBS All Access will be rebranded as Paramount+ in the U.S. on Thursday, March 4th while it debuts in Latin America and Canada on the same day, the Nordics on March 25th and Australia later this year. Paramount+ will introduce a premium plan at $9.99 per month and an ad-supported base plan at $4.99 per month available in June.
The platform includes an expansive slate of over 50 exclusive original series across scripted dramas, kids and family, reality, comedy, music, sports, news and documentaries that are set to premiere on the service in the next two years, including 36 arriving in 2021. These originals will join a deep and growing content catalog of more than 30,000 episodes and 2,500 movie titles.
