The multi-platinum global pop icon shares awaited new anthem
Ava Max continues her incredible 2024 with the premiere of the spectacular new single, “My Oh My,” available now via Atlantic Records. The track is produced by Inverness (Royal & the Serpent, One OK Rock) and co-written by Ava with J Bach, Sam Martin, and Charles Roberts Nelsen. The track is available alongside an official music video directed by Hunter Moreno and choreographed by Matt Steffanina. “My Oh My” was featured in coverage for MLB’s 2024 Opening Day on the MLB Network and their affiliated social media accounts.
The ideal anthem to kick off a night on the town, “My Oh My” marks the latest in a seemingly unstoppable string of dance-pop hits from Ava Max including the recently released smash, Kygo with Ava Max’s “Whatever,” the latter of which has already earned over 115 million global streams since its January arrival, with the track peaking this week at No. 8 on UK airplay. The track – which reached No. 1 in Kygo’s native Norway and the top ten in several countries, including Belgium, Bulgaria, Croatia, and Sweden – is joined by an official music video now boasting over 18 million views.
“My Oh My” marks Ava’s first solo single release since last year’s acclaimed sophomore album, Diamonds & Dancefloors. The album – which followed Ava’s RIAA platinum-certified blockbuster debut, 2020’s Heaven & Hell – is highlighted by passionately self-assured singles as “Ghost,” “One of Us,” “Cold As Ice,” “Dancing’s Done,” “Weapons,” “Maybe You’re The Problem,” and “Million Dollar Baby,” the latter of which is joined by an official music video, directed by Andrew Donoho (Khalid, Janelle Monae, Paul McCartney), currently boasting over 41 million views. In addition, her worldwide No. 1, RIAA platinum-certified collaboration with Tiësto, “The Motto,” with the official music video amassing over 165 million views.
Max’s “Choose Your Fighter” was among the fan favorites featured on Barbie The Album, Atlantic Records’ Grammy Award-winning, worldwide chart-topping musical companion to the critically acclaimed Barbie, starring Margot Robbie and Ryan Gosling as Barbie and Ken and distributed by Warner Bros. Pictures. In addition, 2023 saw Ava partner with Brazilian DJ Alok for the global dance hit, “Car Keys (Ayla),” joined by an official companion video streaming.
Last year also saw Ava embark on her biggest world tour, with a sold-out European and UK run including stops in the UK, Belgium, France, the Netherlands, Norway, Switzerland, Italy, Portugal, Germany, Spain, and Finland. North American dates were highlighted by stops at such vaunted venues as New York’s Irving Plaza and Los Angeles’ The Fonda Theatre.
