Billie Eilish shares ‘Lunch’ video

The song appears on her third studio album

On the heels of the release of her third studio album Hit Me Hard and Soft, available now via Darkroom/Interscope, Billie Eilish has shared the official music video for “Lunch.”

Directed by the global pop star, “Lunch” premiered on MTV Live, MTVU, MTV Biggest Pop, and on the Paramount Times Square billboard.

Hit Me Hard and Soft does exactly as the title suggests. Featuring 10 original and genre-defying tracks, the project journeys through a vast and expansive audio landscape, immersing listeners through a full spectrum of emotions. A truly cinematic, diverse, and cohesive body of work, that Eilish considers a “family of songs,” ideally intended to be listened to from beginning to end. The album is her boldest and most daring work yet.

Hit Me Hard and Soft was written by Billie Eilish and her brother and longtime collaborator Finneas, who also produced the album. The album is available on all digital platforms and in a continued effort to minimize waste and combat climate change, across all physical formats in limited variants, with the same track listing and using 100% recyclable materials.

Earlier this month, Billie Eilish announced her Hit Me Soft and Hard: The Tour. Produced by Live Nation and starting in September 2024, Eilish will embark on her North American leg of the tour which runs through to the end of December 2024. The tour will continue in Australia starting February 2025 ahead of her European, UK, and Ireland arena dates from April until late July.

Buddy Iahn
Buddy Iahn