“Open Always Wins” will be available on July 17th
Tomorrow X Together is set to release a new single “Open Always Wins,” the Galaxy brand anthem created in collaboration with Samsung Electronics, on July 17th.
Samsung Electronics announced the release at the Galaxy Unpacked 2024 event yesterday (Wed, July 10th). The event featured a preview of the making of “Open Always Wins” with Galaxy Z Flip6 and a guitar melody of the track. Backed by a powerful guitar sound, the video captures the K-pop superstars determined pursuit of their goals, igniting viewers’ passions while heightening anticipation for the forthcoming release.
Regarding the collaboration, Samsung Electronics noted that “Tomorrow X Together’s positive energy and message towards their fans aligns with Samsung’s brand ethos of openness. By creating the Samsung Galaxy brand anthem of ‘Open Always Wins’ together with Tomorrow X Together, we wanted to share the belief that with an open mind, every new experience opens up new possibilities.”
The collaboration between Galaxy brand ambassadors Tomorrow X Together and Samsung Electronics launched with the release of new Galaxy products. In addition to the release of “Open Always Wins,” the leading band of Gen Z will take part in brand engagements with Galaxy.
“Open Always Wins” will be released on July 17th at 1 pm KST, along with an official music video that will be unveiled on Samsung Electronics’ YouTube channel.
Tomorrow X Together is enthralling fans on its third world tour, Act: Promise, which launched in May with three sold-out performances in Seoul, captivating 33,000 fans. The Gen Z icons continued to the US, mesmerizing 140,000 fans across 11 electrifying shows in eight cities, achieving a historic milestone as the first K-pop artist to sell out two consecutive nights at New York’s iconic Madison Square Garden.
They are currently making their way across Japan for their debut dome tour featuring eight performances across four cities—Tokyo on July 10 & 11, Osaka on July 27 & 28, Aichi on August 4 & 5, and Fukuoka on September 14 & 25.
