Lynch will be actively involved in the brand
Dustin Lynch has joined Beard Club, the leading beard-first men’s grooming brand, as an equity partner.
Known for his chart-topping hits and magnetic stage presence, Lynch brings Beard Club a unique blend of talent, dedication, and authenticity. As an equity partner, Lynch will be actively involved in product development, marketing campaigns, and exclusive events, bringing his distinct style and vision to Beard Club’s ever-growing community. He joins a select family of brand partners including NBA superstar James Harden, recording artist Kid Cudi, and MLB All-Star Justin Turner.
Lynch’s closely-cropped beard has become part of his brand, as he’s solidified his place as one of country music’s biggest recording artists. With over 4.4 billion cumulative global streams, Lynch has earned nine No. 1s; four Top 5 albums; ten gold, platinum, and multi-platinum certified singles; and high-profile nominations for the Academy of Country Music Awards, American Music Awards, Billboard Music Awards, iHeartRadio Music Awards, and CMT Music Awards. He was inducted as a Grand Ole Opry member in 2018.
His sixth studio album Killed The Cowboy via Broken Bow Records, with current Top 10 single “Chevrolet” featuring Jelly Roll, is boldly making a statement. Captivating audiences across the nation while headlining packed venues to sold-out crowds like his latest Killed the Cowboy Tour, he’s also supported the genre’s biggest names including Kane Brown, Luke Bryan, Florida Georgia Line, Brad Paisley, and Blake Shelton.
“I’m excited to partner with Beard Club and join a community that celebrates individuality and confidence,” states Lynch. “Beard Club’s commitment to quality and innovative approach to grooming resonate with me. I’m looking forward to being a part of a brand I use every day: back home, in the studio, on tour, you name it. I’m hyped to join the club and make it official.”
Beard Club has quickly become a household name, known for its premium grooming products and a mission to empower men to Craft with Confidence. The partnership with Dustin Lynch marks a significant milestone as the brand’s first Country music partner while reinforcing its commitment to authenticity and excellence.
“Dustin Lynch embodies the spirit of Beard Club,” adds Jason Kimball, Head of Brand at Beard Club. “His dedication to his craft and genuine connection with his fans align perfectly with our values. We’re thrilled to welcome him to the Beard Club family and look forward to the good times ahead. We’re already working on collaborations that will speak to Dustin’s fans.”
Beard Club’s products are available online and in Target stores nationwide.
