The Allman Brothers Band announces bourbon partnership

The drink is a blend of bourbons finished toasted peach wood that harmonizes craft and musical legacy

Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes and philanthropic work in the music community, is thrilled to announce the highly anticipated release of its 2024 Backstage Series. This year, The Backstage Series debuts with a collaboration featuring the legendary Allman Brothers Band – a blend of straight bourbon whiskey finished with toasted peach wood.

The idea for the collaboration originated in late 2022 with David Spero, Dickey Betts’ long-time manager, along with the Allman Brothers Band estate, who saw an opportunity to bring the spirit of The Allman Brothers Band to new audiences while supporting the musical community. Inspired by the iconic album Eat a Peach, every detail of this limited edition offering—from the label design to the blend of bourbons and the custom toasted peach wood finish—was developed collaboratively by the Allman Brothers Band and Three Chord Bourbon.

“If you like whiskey, you will dig our collaboration with Three Chord Bourbon. It’s a celebration of our legacy. Far out man. The Road Goes on Forever,” states Jaimoe of The Allman Brothers Band.

“The music of the Allman Brothers Band is part of our culture and has been part of my soundtrack as far back as I can remember. Collaborating with them has been an honor,” states Three Chord Bourbon whiskey maker Ari Sussman. “We set out to make a whiskey with bold, distinctive aromas and flavors while incorporating elements from the band’s iconography. After various prototypes, we decided to focus on toasted peach wood. Though not commonly used in whiskey production, peach wood can impart sweetness, structure and a hint of smoke that enhances the whiskey base.”

The color is a warm amber with hints of red and brown. The aroma blends spice, vanilla, toasted wood, and caramel. The taste is smooth and sweet, with added complexity from toasted peach wood. The finish is long and balanced, with notes of sweetness, spice, and caramel.

Online orders begin shipping on August 26th. The 2024 Backstage Series – The Allman Brothers Band Bourbon will also be available at select retailers later this year.

Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.

Formed in 1969, The Allman Brothers Band amassed a legendary status in the music industry with their iconic Southern rock sound. Known for their improvisational skills and deep musical prowess, the band’s legacy continues to influence and inspire generations of musicians and fans alike.

Buddy Iahn
Buddy Iahn