The 98th edition will air on NBC on Thanksgiving Day
The Macy’s Thanksgiving Day Parade has added some of the world’s biggest music and entertainment stars to the lineup of can’t-miss performances that will dazzle fans in front of Macy’s iconic Herald Square flagship store. Now scheduled to perform at 34th Street are Grammy, Oscar, Emmy, and Tony Award winner Jennifer Hudson, host of The Jennifer Hudson Show and on tour with her new holiday album The Gift of Love; global pop icon and Grammy winner Kylie Minogue; and Tony, Grammy, and Emmy winner Billy Porter.
Additional talent who will wow crowds along the parade route, includes the electrifying duo Loud Luxury. The parade will also feature special appearances by Cynthia Erivo and Cole Escola. They join previously announced performers, Dan + Shay, The Roots, Walker Hayes and others. The 98th Macy’s Parade lineup ensures there will be something for everyone during this iconic Thanksgiving Day celebration.
For the first time, renowned choreographer Shay Latukolan will also lend his expertise to the parade, choreographing captivating dance performances for the highly anticipated arrivals of Tom Turkey and Santa Claus, as well as adding a touch of magic to three featured floats.
NBC’s official telecast of the Macy’s Thanksgiving Day Parade will air live from 8:30 am until noon ET/PT on Thursday, November 28th. The annual parade, which begins on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store, will also simulstream on Peacock and have an encore on NBC at 2 pm ET/PT.
The 98th Macy’s Parade lineup will be the largest yet with more than 5,000 volunteers, 17 featured character balloons, 22 floats, 15 heritage, and novelty balloons, more than 700 clowns, 11 marching bands, 10 performance groups, and music’s biggest stars, all welcoming Santa Claus and the holidays. Today’s Savannah Guthrie, Hoda Kotb, and Al Roker will once again join as hosts of the Emmy-winning celebration.
For nearly a century, the Macy’s Thanksgiving Day Parade has been one of the nation’s most anticipated and watched holiday celebrations. Last year’s Macy’s Thanksgiving Day Parade drew the largest TV audience in the history of the event with nearly 30 million viewers across NBC, Peacock, and the encore telecast.
