The clip is a throwback to the 90s film
GloRilla releases her new video “Procedure” featuring Atlanta rapper Latto. Directed by Benny Boom, the clip reimagines the ’90s cult classic film Set It Off, where Big Glo and Big Mama team up and orchestrate a bank robbery. By teaming up with the security guards at the bank, Glo and Latto earn the biggest payday of their lives until the Memphis superstar wakes up with a call from her mother, Set It Off starring Vivica Fox, and realizes it was all a dream. “Procedure” made its broadcast premiere on MTV Live, MTVU, Yo! MTV, BET Jams & BET Hip Hop, and on the Paramount Times Square billboards.
Earlier this week, Glo announced The GloRious Tour. Named after her acclaimed debut album, the tour will kick off in March 2025 and arrive in markets including New York, Atlanta, Houston, Chicago, and more. Latto released her new remix for “Blick Sum,” featuring Playboi Carti from her latest album, Sugar Honey Iced Tea, which debuted at No. 1 on the Billboard Rap Charts in 2024.
This month, Glo made her highly anticipated debut on Saturday Night Live where she performed “Yeah Glo!” “Let Her Cook” and “Watchu Kno About Me.” Glo’s ascension into superstardom includes GloRious debuting at No. 5 on the Billboard 200, securing the highest debut week for a female rapper and numerous Hot 100 wins.
Under the tutelage of CMG CEO Yo Gotti, Big Glo continues to be a force in hip-hop after the release of her debut album. The star-studded project includes features from Megan Thee Stallion, Latto, Sexyy Red, Kirk Franklin, Bossman Dlo, Fridayy, T-Pain, Muni Long, Kierra Sheard, Maverick City Music, and Chandler Moore.
She has earned recognition from Rihanna, who, after praising her for the hit “TGIF,” said she would want the Memphis superstar to make the official anthem for multi-million-dollar brand Fenty. Glo’s album also earned a vast cosign from music icon Taylor Swift, who played Glo’s newest anthem, ” Wathchu Kno About Me,” on social media.
