Kane Brown, Lauren Alaina earn diamond status for ‘What Ifs’

The song surpasses ten million sold and streams equivalent

Global superstar Kane Brown’s hit song “What Ifs” featuring childhood friend Lauren Alaina has officially earned the coveted RIAA diamond certification, marking ten million units sold and streamed in the United States and making this his second diamond plaque presentation in a year. This is Alaina’s first diamond certification.

The success of “What Ifs” comes as part of a broader wave of milestones in Brown’s career, further establishing him as one of country music’s most influential and innovative artists. This achievement follows Brown’s recent performance at F1 Live in London, a special series of events leading up to the Formula 1 British Grand Prix. His high-energy performance of “Miles On It” further solidifies his reputation as a genre-defying artist with a global reach, captivating fans from around the world with his chart-topping hits.

Adding to a whirlwind year already, Brown released his new album, The High Road, in January. Through the 18 personal and unapologetic tracks, Brown brings forth his most meaningful project to date. Conceived over two years and amidst constant touring that found the boundary-pushing artist traversing around the world, the project illustrates the journey through his ever-growing career while focusing on his refusal to compromise his personal growth with his new music.

Known for his electrifying live performances, Brown will bring his undeniable energy and talent on the road with his international headlining tour, The High Road Tour. Kicking off March 13th in San Diego, the tour will find him making stops in major cities Portland, Nashville, and Chicago among many others as well as multiple stops across Canada and Europe.

Alaina recently released a new song “Those Kind Of Women,” via her new chapter with Big Loud. The heartfelt new track – produced by lauded hitmaker Joey Moi and penned by Lainey Wilson, Monty Criswell, Derek George and Lynn Hutton – is an ode to her raising and a testament to her loved ones’ faith, belting lyrics like “whatever kinda hell they were goin’ through, Jesus was right there with ’em.”

The song’s official music video directed by Justin Clough depicts the chapters of Alaina’s life from girlhood to mother-to-be, with a cameo from her mother and unveils the celebratory news of her pregnancy at the end of the video.

With three chart-topping hits under her belt, Alaina is on the road with Rascal Flatts on their highly-anticipated reunion Life Is A Highway Tour.

Buddy Iahn
Buddy Iahn