The title track & visualizer are available now
Arcade Fire has unveiled “Pink Elephant,” the title track of the band’s forthcoming seventh studio album, out May 9th via Columbia Records. Available now across all digital platforms and accompanied by a visualizer, “Pink Elephant” is the second new song to be made available from the album of the same name, following “Year of the Snake.”
Arcade Fire will appear May 10th on Saturday Night Live. Taking place the day after the album’s arrival, the performance will mark the band’s sixth time as musical guest.
The term “pink elephant” refers to that paradoxical effect where the effort to suppress a thought leads to it being impossible to avoid— as exemplified in the song “Pink Elephant” by the impassioned futility of the repeated refrain of “Take your mind off me.”
The first full-length collection of new Arcade Fire music since 2022’s Grammy-nominated international No. 1 album We, Pink Elephant is comprised of ten new tracks of cinematic mystical punk clocking in at 42 minutes. Pink Elephant is produced by Win Butler, Régine Chassagne and Daniel Lanois and was recorded at Win and Régine’s own Good News Recording Studio in New Orleans.
When experienced in its entirety, Pink Elephant invites the listener on a sonic odyssey – a quest for life – that exists within the perception of the individual, a meditation on both darkness and light, the beauty within. The layers of this condensed epic unfold to reveal new dimensions with each successive listen.
In the lead-up to the release, Arcade Fire has embarked on a limited series of special gigs in select cities — including tonight at New Orleans’ Saenger Theater and London’s Royal Albert Hall on May 14th — performing the upcoming new album in its entirety. The intimate shows sold out shows. The group also recently released the Circle of Trust app – a resource for Arcade Fire news, music, videos, early access to tickets, exclusive merch, and the premiere episode of Santa Pirata Radio, where the band speaks directly to fans and offer personal insights and behind the scenes info on all things Arcade Fire. The Circle of Trust app features the exclusive release of the track “Cars and Telephones” and its accompanying video. This previously unreleased rarity is Win’s first composition that he ever played for Régine.
